SENIOR MARKETING MANAGER, ECOMMERCE & GROWTH   |   January 2022 - June 2024

Cue Health

• Led brand website and ecommerce growth strategy and roadmap with cross-functional product, business and technology teams 

• Managed email marketing program, customer segmentation, and nurture/conversion health of subscriber database

• Developed SEO strategy, leading implementation of impactful content 

• Created user journeys for funnel optimization, driving increased session times and B2B/HCP leads and DTC customers, including membership acquisition and retention

• Guided lead generation and ecommerce conversion rate optimization strategy and tactics, from user experience and journeys to content and UI design A/B testing

• Go-to-market planning for new products and services across target sectors

• Worked with marketing insights and data science team to define, track and analyze KPIs

• Drove launch of website and ecommerce channel for healthcare professionals

 

VP OF MARKETING & PRODUCT STRATEGY   |   February 2021 - January 2022

BraceAbility

• Conducted consumer insights and market research efforts to understand target market personas and growth opportunities

• Developed the digital marketing strategy and implementation, including email marketing, website redesign and CRO efforts 

• Led Amazon product portfolio expansion to meet high-growth revenue and profitability goals 

• Managed the product development team and new product development process, ensuring cost and production efficiencies and innovation and quality goals were achieved

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VP OF MARKETING   |   May 2020 - Present

DIRECTOR OF DIGITAL MARKETING  |   April 2019 - May 2020

Lora DiCarlo

• Led successful launch of ecommerce website and debut product achieving 3x ($3M total) sales goal. Continued leading 2.5x revenue growth in 2020, while maintaining an efficient ROAS. 

• Develop brand and marketing strategy, media plan and budget to drive brand awareness and audience growth for B2C and B2B.

• Lead go-to-market plans, including celebrity partnership, product launch, website deployment, and seasonal marketing initiatives. 

• Establish strategy and implementation of CRO and A/B testing, resulting in .75% conversion rate improvement. 

• Manage email marketing growth and campaign strategies, maintaining above industry average CTOs and CTRs. 

• Drive data and insights efforts, revenue projections, demand planning, analytics, and KPIs.

 

MARKETING CONSULTANT   |   December 2018 - April 2019

Brand and B2B/B2C digital marketing strategy for women’s healthcare product, health and wellness CPG product, apparel retail companies, and edtech startup.

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CEO   |   March 2016 - June 2018

MARKETING & PRODUCT DEVELOPMENT DIRECTOR   |   July 2014 - March 2016

My Sister, SBC

• Grew revenue up to 156% YOY through thoughtful apparel product launches, marketing/PR strategy and brand partnerships.

• Developed short- and long-term marketing strategy to grow ecommerce revenue and brand awareness.

• Increased social engagement 330% through research, data analysis and brand-building efforts.

• Managed implementation and ongoing optimization of digital marketing and email marketing campaigns.

• Led team of 8 to meet and exceed high-growth revenue goals.

• Built and enhanced website leading to a 1% increased purchase conversion rate.

• Established and managed data analytics, KPIs, team goals, and financial benchmarks.

• Guided celebrity, influencer and strategic partnerships.

• Drove brand and apparel product development.

 

MARKETING & SALES MANAGER   |   September 2010 - July 2014

Ivy Spa Club 

• Led marketing and sales strategies, plans, goals, and budgets.

• Designed advertising and marketing campaigns and collateral; Copywriting.

• Managed public relations, social media presence, website migration, and email marketing campaigns.

 

MARKETING DIRECTOR   |   October 2005 - September 2010

K. Hovnanian Homes

• Developed and implemented annual strategic marketing plans, goals and initiatives.

• Oversaw and administered all corporate and community specific advertising, marketing and public relations to maintain brand and increase recognition in the marketplace.

• Led go-to-market planning for several new communities per year.

• Negotiated and executed seven-figure media plans.

• Directed marketing collateral development through internal and external creative teams.

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